WhiteWater Unveils Its Latest Innovative Tool, Splash Factor

So, how much of a splash does your park need to be a guest favorite? Innovative water ride/slide manufacturer WhiteWater believes they have found a way to answer that question through their new tool Splash Factor.

Most parks worry about finding the right balance between making a splash and creating the right ride mix for optimum guest fulfillment. Not enough splash and you miss out on the impact, but too much can make it overwhelming. Splash Factor has been designed to help answer those concerns. By equipping parks with insight into how well their park is optimizing their water ride potential; the tool is designed to measure the water ride mix in comparison to other rides and correlate this to the park’s attendance and an industry benchmark.

“Making a splash is one thing and creating an impact is another – and that’s what Splash Factor helps you determine. By providing you a benchmarked rating (High, Medium or Low) based specifically on your park size, you can easily find the category that your park falls into. The critical thing here is to identify the gap between your park’s Splash Factor and the industry benchmark and then work towards finding the right water-ride mix.” – Nathan A. Jones, President, Park Attractions Division, WhiteWater.

The release of the tool will be followed by a detailed report on Splash Factor across parks around the world to provide deeper insight into cracking the code to high capacity guest entertainment across age-groups through water rides. Water rides are a perennial guest favourite for a reason.

Is your park making the most of water rides? Test your park’s Splash Factor to compare your park against the industry benchmark and see how you rank: Click Here to take the online survey now!

For more info, visit the official WhiteWater website by clicking here.

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