Premier Parks Named New Operator Of Pacific Park On Santa Monica Pier
Premier Parks, the Amusement Park chain out of Oklahoma, has acquired another property. Pacific Park, located on the Santa Monica Boardwalk, was transferred to Premier after the previous owner, Mary Ann Powell, retired.
Premier Parks operates 15 theme and water parks across the U.S. and Canada with combined annual attendance of approximately 6 million visitors. The company currently operates more water parks than any other business in North America. Many of these parks bear the famous Wet ‘n’ Wild name, one of the most recognizable brands in the water park industry.
Executives at Premier are excited about the acquisition.
“Pacific Park is a terrific addition to our diverse portfolio of theme and water park properties,” said Kieran Burke, Chairman, President and CEO of Premier Parks. “Pacific Park’s location on the historic Santa Monica Pier, its worldwide recognition and top locals’ destination provides us with a unique opportunity as operators of such an iconic property.”
There was no further indication of what the future investments would include.
Pacific Park, which opened in 1996, includes 12 amusement rides, 14 midway games, an oceanfront food plaza and beachside retail. The park’s highlight attraction is the appropriately named “West Coaster”; a Morgan coaster that stands 55 feet tall, 1300 feet long, and has a top speed of 35 mph. The ride is one of the most recognized coasters on the planet, having been featured in numerous television shows, tv commercials, and video games. Take a front seat ride below!
In May 2016, Pacific Park celebrated its 20th Birthday by debuting a million dollar new lighting system on the world-famous Ferris wheel that features higher resolution, greater color depth and faster “frames per second” display speed.
Pacific Park’s present management team led by Jeff Klocke, Vice President and General Manager, will continue to operate the Park under the new ownership. The well-established group has over 120 years of combined industry experience and over 50 years of combined Pacific Park management experience.
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