Nerf Action Xperience coming to Pigeon Forge, Tennessee

In the fall of 2024, Hasbro is joining forces with Kingsmen Xperience and Bright Play to unveil the latest Nerf Action Xperience in Pigeon Forge, Tennessee.

This exciting 29,000-square-foot entertainment center is set to become a haven for families and avid Nerf fans alike (yes, adults too!). Inside, visitors can look forward to engaging blaster battle zones, thrilling sports challenges, and an adventurous obstacle course. Additionally, the facility will offer a convenient food and beverage area for refreshment and a retail outlet for Nerf-related merchandise.

This new Nerf Action Xperience promises to be a vibrant hub for both recreation and retail, catering to the enthusiasm of kids and adults seeking action-packed fun and memorable experiences in the heart of Pigeon Forge.

“For over 50 years, NERF has been committed to encouraging social active play, and we can’t think of a better way to bring this to life for our fans than opening this new NERF Action Xperience location,” said Matt Proulx, a Hasbro vice president.

“Having spent some time getting to know the market over the last couple of years, and as part of our strategic rollout across North America, this Pigeon Forge site will be our second location after [Westfield] Garden State Plaza in New Jersey, and our first in a thriving tourist and holiday destination that is accessible to two thirds of the US population within a day’s drive,” said Corey Redmond, senior executive vice president of Kingsmen Xperience.”

Crayola is also collaborating with Kingsmen Xperience and Bright Play to create a brand-new family entertainment center in Pigeon Forge. This marks the inaugural installment of five upcoming Crayola Experience venues scheduled to debut across the United States by 2027.

For more information, please visit https://www.kingsmen-int.com/kx.

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