Care Bears To Be Featured In New Immersive Experiences
Falcon’s Creative Group, a global creative services firm, has landed a deal with Cloudco Entertainment (owners of the venerable Care Bears franchise) to develop “retailtainment” products that will bring Care Bears to life!
Falcon’s and Cloudco Entertainment will work together to develop “retailtainment” venue experiences that bring the Care Bears franchise to life. This expansion of the Care Bears universe will allow for a new dimension of interaction between the beloved characters and fans. Imagine Funshine Bear being the guest celeb at your next party!
The deal will lead to the creation of virtual settings that allow guests to step into the Care Bears’ world in an immersive experience. From greeting cards to iconic merchandise to multimedia experiences and more, the Care Bears franchise has proven to be a timeless brand dedicated to bringing happiness and fun to generations of fans. These future retailtainment experiences will allow guests to physically step into and explore their magical world. Featuring an immersive blend of vibrantly themed environments and seamlessly integrated interactive experiences, guests of all ages are taken on a hands-on adventure as they discover the Care Bear realms via media content and merchandise.
The Care Bears brand was introduced in 1982 and remains one of the most popular children’s properties in the world, appealing to fans young and old with a mix of consumer products, greetings cards and also an animated CGI TV show.
little details were available about the Care Bears project. But, Robert Prinzo, (head of Head of Global Licensing) and Cecil D. Magpuri, (President/Chief Creative Officer of Falcon’s Creative Group) offered some insight:
Robert Prinzo, head of Head of Global Licensing at Cloudco Entertainment elaborated on the new collaboration:
“We’re excited to team up with Falcon’s Creative Group to create new ways to engage with the Care Bears franchise. We have experienced great synergy with Falcon’s and look forward to bringing the Care Bears and Care-A-Lot to life with their team.”
Cecil D. Magpuri, President/Chief Creative Officer of Falcon’s Creative Group released a statement about the new collaboration:
“We are incredibly honored to be working alongside Cloudco Entertainment to expand the universe of such a timeless brand. These future retailtainment venues will incorporate an exciting blend of technology and the colorful theming the Care Bears brand is known for, creating a one-of-a-kind guest experience.”
Be on the lookout for more information from Falcon’s Creative Group and Cloudco Entertainment regarding these experiences coming soon.
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