Activision Unveils Life-Sized Fire-Breathing Spyro Drone To Promote New Spyro Game
LOOK UP! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) has created the first ever, fire-breathing and talking Spyro drone. A first of its kind, the Spyro drone is soaring across the United States to commemorate the upcoming video game launch of Spyro Reignited Trilogy on November 13.
Kicking off from “Stone Hill” near New York City today, the life-size Spyro drone is spreading his wings to explore the cities and iconic landscapes across the country that have a striking resemblance to what fans will immediately recognize as iconic levels and themes from the trilogy.
While it has been 20 years since the first Spyro game was released, some friendships never die. To ensure that Spyro can connect with old and new friends alike, the Spyro drone will be capturing his cross-country adventures on his social media channels for fans to enjoy. The drone even speaks iconic lines from the game.
“We can’t wait for fans to see this awesome fire-breathing and talking Spyro drone and encourage everyone to have their phones ready to catch Spyro on his journey,” said Michelle Fonseca, Senior Product and Marketing Director, Activision. “Spyro the Dragon is such a pop culture classic and we’re thrilled to bring this beloved character to fans for the launch of the newly remastered series, Spyro Reignited Trilogy.”
During the U.S. tour, two icons will connect when Spyro delivers an early copy of Spyro Reignited Trilogy to entertainment icon, Snoop Dogg. Excited as ever to be reunited, both will be dropping the same sick burns they had back in the day. The socially-connected Spyro drone will share Instagram stories, tweets and posts of the two O.G.s catching up on Spyro’s social media channels
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