Universal Parks Launch #GrowBolder Campaign
Universal Parks has recently been viewed as becoming more family friendly, given the recent ride removals and additions. Starting today, Universal has launched their #GrowBolder campaign, which will try to remedy this belief.
The launch of this campaign included a video featuring kids, exclaiming their ability to stand for themselves and save the world, immersed in the worlds of several Universal attractions such as Transformers, Harry Potter, and Jurassic Park.
The campaign launch video came with the caption, “Fearless kids aren’t born, they’re made at Universal Parks and Resort”. This marketing push comes following the recent expansions to the Universal Resort down in Orlando. The Orlando property opened the unique Volcano Bay waterpark last summer with great success.
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