Knott’s Berry Farm Debuting New Virtual Reality Experience
Today, VRstudios announced a partnership with Knott’s Berry Farm and parent company, Cedar Fair, to design and install a specialized VR experience at Knott’s Berry Farm. VRstudios is a global virtual reality (VR) company that offers commercial entertainment and enterprise solutions.
Knott’s Berry Farm and Cedar Fair are recognized in the entertainment industry for their leadership in creative application of technology in their attractions. Cedar Fair’s Vice President of Strategic Growth, Christian Dieckmann, is leading the company’s pursuit of immersive and unique experiential technology through their relationship with Virtual Reality company known globally as VRstudios. The image below shows off headsets and a gun shaped controller from VRstudios.
“Our collaboration with VRstudios to develop a new custom-built, immersive amusement experience at Knott’s Berry Farm is exciting for our customers and consistent with the memorable experiences they expect from our parks. We chose VRstudios for our inaugural free-roaming VR installation because of their successful track record providing VR globally for other location-based entertainment venues. No other VR company can offer a truly untethered multi-player experience. We believe the planned attraction will amaze our guests and encourage repeat visits.”
So, what can we expect? here’s a demo of some of the latest technology VRstudios has to offer.
It’s likely in the coming years, that we will see Cedar Fair incorporating virtual reality into more and more of their rides and attractions. Last year, Cedar Fair beta tested a GearVR system on Iron Dragon at Cedar Point. Although the results of the beta test were never announced publicly, it seemed to be a successful way to bring an old coaster with low ridership back to life.
Now, fast forward into 2017, Cedar Fair is pushing the envelope even further with new VR technology from VRstudios. Beginning in the second quarter of this year, visitors will be able to enjoy the new free-roaming VR installation at Knott’s Berry Farm for a small fee. We’ll keep everyone updated on the Knott’s project as more details are announced in the coming weeks.
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