Hersheypark Debuts New Immersive Pepsi Pop Star Experience

Today, Pepsi and Hersheypark has debuted Pepsi Pop Star, a first-of-its-kind, immersive entertainment experience created within the historic amusement park. Guests are invited to test their dance moves in the engaging music-focused space complete with exclusive merchandise!

Inspired by the brand’s deep history and roots in music and entertainment, Pepsi Pop Star is the ultimate stop for the whole family to un-apologetically unleash their inner pop stars for free starting today.

Located in the Kissing Tower region of Hersheypark, the 2,500 square foot space offers multiple free experiences and opportunities for everyone to get their groove on this summer with:

Dance Pods: Visitors can book their free spot to record their dance performances in private dance pods featuring personalized, customizable avatars generated via selfie moving to professional routines matched to a selection of top songs from artists like Kane Brown, The Killers, Imagine Dragons, and more.

Free Souvenir: The completely contactless experience creates a friendly competition, challenging guests to land their highest score on the scoreboard and take home their own 15-second music video to celebrate their time in the limelight and share across social channels using the hashtags #PepsiPopStar and #HersheyparkHappy.

Exclusive Fan Merchandise: To complete the immersive music experience, guests are able to shop a selection of unique branded merchandise on-site, just like they would at their favorite concert. This will be the first time Pepsi has ever offered licensed gear with one of its partners.

The Pepsi Cooler: The most active dancers can quench their post-performance thirst with a selection of ice-cold PepsiCo beverage products, all in one place. Limited-edition Pepsi Pop Star cans are also on display.

“For decades, music has been an integral part of Pepsi that our fans know and love from the Super Bowl Halftime Show to star-powered brand partnerships. With Pepsi Pop Star, we’re passing the star power to them by giving park guests the chance to be their unapologetic selves center stage,” said Rachel Prowler, Sr. Manager of Marketing, PBNA North Division. “Hersheypark has always been a great partner to us and we were excited to collaborate on this unique fan experience.”

The physical destination, created by the Pepsi design team alongside design and experience agency Jam3, brings to life the Pepsi brand’s deep music heritage underpinned by the most watched and talked about musical performance of the year – the Pepsi Super Bowl Halftime Show. From Beyonce to Cardi B, The Weeknd to J. Lo and Shakira, Pepsi has worked with some of the biggest musical acts in the world.

Pepsi Pop Star is the first ever immersive amusement park experience from the cola brand coming to Hersheypark .

“For more than 115 years, Hersheypark has created a ‘Hersheypark Happy’ experience for visitors with more than 70 rides, a water park, and zoo,” said Vikki Hultquist, General Manager of Hersheypark. “The addition of Pepsi Pop Star allows us to continue to innovate our entertainment offerings by providing guests of all ages with a unique musical experience during their summer visit.”

Pepsi Pop Star is located on Kissing Hill section of the park in the former BBLZ drink location.

For more information and to reserve a free spot starting Friday, July 30, click here.

Hersheypark is open daily from Memorial Day to Labor Day followed by September weekends. Guests of all ages can also enjoy three parks in one this summer with more than 70 rides and attractions, weather permitting; The Boardwalk At Hersheypark water park (open May 29-Sept. 6) with one million gallons of water; and ZooAmerica North American Wildlife Park when accessing the zoo through the Hersheypark bridge during posted park hours.

2021 is a special year for coaster lovers as the Comet coaster, the oldest at Hersheypark, turns 75 and Candymonium coaster, the newest, tallest, fastest and longest coaster, delights thrill-seekers for its first full year.

Guests who purchase tickets online can save on tickets and enjoy the sweetest thrills of the season! For tickets and more information, visit the official Hersheypark website by clicking here.

Visit the Amusement Park Community FB Group HERE and JOIN THE DISCUSSIONS!