LEGOLAND Florida Resort Unveils New LEGO Ferrari Build and Race Attraction
LEGOLAND Florida Resort kicked off the spring break travel season today with the grand opening of its latest attraction, LEGO Ferrari Build and Race. The interactive experience allows guests to construct race cars entirely from LEGO bricks and test them using advanced digital technology and real-life racing scenarios.
Managed by Rex Jackson, Managing Director of LEGOLAND Parks, North America, the attraction offers a unique opportunity for visitors to indulge in the thrill of building and racing their LEGO Ferrari-themed cars. Jackson expressed excitement about the attraction, highlighting its celebration of Ferrari and F1 racing while encouraging creativity and imagination.
Central to the attraction is the world’s only life-size LEGO Ferrari 296 GTS model, meticulously crafted with over 424,000 LEGO elements. Taking 1,850 hours to complete, the model, standing at 15 feet long, 7 1/2 feet wide, and 4 feet tall, weighs nearly two tons. With functioning headlights, an open driver’s side door, and a roaring engine, it serves as the centerpiece of the attraction’s “garage.”
Ferrari spokesperson praised the collaboration with Merlin Entertainments, expressing delight in engaging Ferrari fans of all ages through the LEGO Ferrari Build and Race experience. The success of similar attractions in other LEGOLAND parks paved the way for its introduction at LEGOLAND Florida Resort.
Visitors can unleash their creativity in three build and test areas, constructing and testing their LEGO Ferrari cars on race, jump, and engine test tracks.
Digital technology allows guests to virtually race their creations, with options to customize engine size, tire specs, and more.
Younger guests can also join the fun in the LEGO DUPLO build zone, designed with larger bricks for smaller hands.
Jackson emphasized the attraction’s contribution to the ongoing collaboration with Ferrari, citing its popularity at LEGOLAND California Resort and the excitement for its debut on the East Coast.
To mark the occasion, LEGOLAND Florida Resort is distributing commemorative checkered flags to the first 5,000 visitors to the experience. Additionally, an exclusive ticket offer is available, allowing children aged 2-12 to enter the park for just $29 when accompanied by an adult ticket purchase.
LEGO Ferrari Build and Race is included with admission to LEGOLAND Florida Resort. For ticket prices and additional information, Click Here.
